https://www.reddit.com/user/bestcookwarereviews

Cuisine Cookware Co, a stainless steel burner maker, has doubled sales to $5 million in 1995. Estia Corp, that gained the nearly
defunct firm in 1991, has included several lines of cookware into the Cuisine line. Additionally, Estia has aggressively priced
its own cookware to compete in the mid range and upscale markets. Lyndhurst, N.J.

"It's something we've worked at from the Ground upward," said Estia Corp.'s Paul Brennan in describing the progress of Cuisine
Cookware, a stainless steel cookware company that had no sales and no clients until it was obtained by Estia four decades ago.
Cuisine currently has sales of $5 million, double what it reported a year ago. To increase the ashes, Estia added stepped up
product to Cuisine's mid-range foundation, took a competitive stance in pricing open inventory, entered the private label cookware
company and, most recently, added non to specific items, said Brennan, vice president and director of marketing and sales. Cuisine
Cookware has been maintained as a brand name and a branch of $14 million Estia. Accounts today include Crate & Barrel, Bed Bath &
Beyond, the American Express catalogue, Service Merchandise, Best Products, Stroud's, Reading China & Glass, Function Junction,
Kitchen Bazaar, Lechter's, Camping World Catalog and Colonial Garden Kitchen, said Brennan. "In 1991, Cuisine Cookware had been
unable to deliver for a couple of decades," said Brennan. "It was, in fact, quite defunct. As opposed to attempt to own
continuity, which was broken, we made a decision to reposition it in quality of merchandise and at the various heights of
stainless" Traditionally, the Cuisine had targeted department shops with sets of nine to 11 pieces carrying suggested retail costs
that ranged from $130 to $150. In stepping up, Cuisine added Hotel Professional and Galerie Cuisine, hitting a $200 suggested
retail per seven piece set by offering heavier estimate pieces. A third straight, heavy gauge line, Omni, has a suggested retail
price of $150 per seven piece set. All products carry a 25 year warranty. Hotel Professional, deemed a high performance lineup,
has a 5 millimeter aluminum underside encased in stainless steel, 1 mm stainless steel covers, and hefty wire stainless handles.
Omni has stainless steel lids and phenolic handles with an ergonomic ribbed pattern. Galerie has stainless steel covers and knobs
and remain cool hollow stainless steel handles. Both Galerie Cuisine and Omni have 2 mm copper sandwich bottoms. All three have
mirror finished exteriors and interiors. Growth of upscale lines was in response to the increased emphasis placed on more costly
toaster by merchants in recent years. "As the bulk becomes dominant and starts dispersing itself with a great deal of look alikes,
the department and specialty shops measure up," said Brennan. These products united Cuisine's present offerings, which Brennan
described as "mid priced" for the upscale market: Chef's Pride, $100 to $130 for eight

and Nine piece sets; World Class II, $130 to $160 for nine and 11 piece sets; and Vintage 200, $130 to $150 for seven to 11 piece
sets. Chef's Pride was revamped, with Cuisine giving it a much more highly polished finish, a"belly shape" and glass lids.
Previously, the sides were directly.

https://www.reddit.com/user/bestcookwarereviews/comments/8wkgbz/top_rated_best_stainless_steel_cookware_sets_in/

"There were too many similar versions available on the market with directly contours," said
Brennan. "And many retailers wished to try out the stomach shape, which has been really effective in Federated's private label
Belgique line" Vintage 200's insides and outside's were created awarded a shinier finish, while World Class II's handles, knobs
and covers were redesigned to milder, simplified more ergonomic shapes. "As competition heated up, we needed to differentiate in
styling and appearance," commented Brennan on the changes. He added that the a variety of product lines compete against
manufacturers from Farberware, Revere and Cuisinart. Another new place for Cuisine is non existent, which it introduced to Omni
skillets; it plans to do the exact same for different lines in January. Much like Omni, other lines' skillets and frying pans will
probably use Whitford Corp.'s Quantum coating,'' said Brennan. "Consumers are more prepared to accept non stainless now that
they've seen it [Farberware's] Millennium; there are no horror stories about a 60 pan being thrown out three decades later because
coat came off," he further added. Brennan also has taken a competitive pricing position in open inventory as a way of
differentiating out of his rivals. For various Cuisine lines, suggested retail price within an 8 quart stock pot ranges from $60
to $100; a rival would offer a comparable product at $130 to $160, said Brennan. "There are some manufacturers who have artificial
markups on open inventory," commented a buyer for a major series who offers a 12 quart World Class stock kettle at $59 and a nine
piece set at $149.99. They appear to have a good price value relationship. You always have to check out your open stock pricing
rather than set pricing and see that the relationship is there." The company also redid most packaging, moving after a gourmet
lifestyle strategy. Looking ahead, Estia expects to do consumer print advertising, point of purchase fixturing and literature.
It's also looking at"coordinated efforts" with cookbook authors and chefs, said Brennan. The business was involved in bridal
incentives in Crate & Barrel and Function Junction, said Brennan. Brides

After registering for a Cuisine cookware line

Choose from sauciers and other especially Priced items not included in the shop's regular assortment. Cuisine would also Prefer to
recapture its department store business; but consolidation within that Segment is the largest barrier, said Brennan. Cuisine was
obtained from the Estate of Gordon Thomas in 1990 after Cuisine's filing for bankruptcy. Estia had been producing Cuisine's
cookware. Estia is the U.S. subsidiary of Kwung Dong Industrial Co., a $150 million manufacturer based in Seoul, Korea. Cookware
is created in Korea And Indonesia and exported globally. Under its name, Estia makes stainless Steel flatware for U.S. based
flatware importers in addition to its own Estia Gourmet cookware, said Brennan.

https://www.facebook.com/bestcookwarereviews/posts/814862632032990