E-COMMERCE SEBAGAI STRATEGI PEMASARAN USAHA KECIL DAN MENENGAH DALAM MENINGKATKAN KEUNGGULAN BERSAING PADA LEVEL MARKETING ASEAN

Mohammad Hamim Sultoni

Abstract


Facing ASEAN Economic Community 2015, SMEs in Indonesia should have competence and
competitive advantage as the key to face competition for trading in ASEAN levels. The competitiveness
expected is including quality of the product aspect, access for information of marketing and resources.
Because of that, this research has a goal to know the role of E-Commerce with a case study of SMEs in Malang
City. Research Method used is field observation in some SMEs that have implemented E-Commerce as Marketing
Strategy. Results of the research indicate that the significant role of E-Commerce to the improvement of market
access of SMEs in Malang. The biggest influence is on improvement sales of products and the expansion of
new market shares. In the future, this research is expected to be an overview of the importance utilization of Ecommerce.
The lack of knowledge of E-commerce strategy and access for marketing information for SMEs in
Indonesia became one of the problems that must be resolved in facing AEC 2015.

Keywords


e-commerce; small medium enterprise; competitive advantage



DOI: http://dx.doi.org/10.18860/iq.v1i1.3699



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