PERANAN BUDAYA ORGANISASI, DIFERENSIASI DAN INOVASI TERHADAP SUSTAINABLE COMPETITIVE ADVANTAGE (SCA) (Studi Empiris Perum Pegadaian Syariah Se Malang Raya)

Agung Budi Leksono, Agus Sucipto

Abstract


The problem of this research is the development of pawning institution. It seems slowly developed
and hardly to complete with other pawning institutions. Therefore, some factors causing this problem need to
be understood. Against this problem, the author feels necessary to examine some factors with important effect
on Syariah pawning, such as differentiation, organizational culture, and innovation. Research type is explanatory
research, in which it explains the causal relationship between research variables through hypothesis testing.
Population of research is manager with authority of strategic decision making in the syariah pawning institution
in Malang City. Sample is taken by census technique. Furthermore the data will be subjected to Multiple
Regression Analysis. Result of research indicates that Differentiation, Organizational Culture, and Innovation
influence sustainable competitive advantage. It may be concluded that higher level of Differentiation,
Organizational Culture, and Innovation in the pawning institution can produce higher sustainable competitive
advantage for pawning institutions in Malang.

Keywords


differentiation; organizational culture; innovation influence; competitive advantage



DOI: http://dx.doi.org/10.18860/iq.v11i2.3709



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