MODEL EKONOMI BERBAGI “Mobile-SECO” (PLATFORM MULTI-SIDED MARKETS) SEBAGAI EKOSISTEM SOSIO-EKONOMI ISLAMI

M. Ruslianor Maika

Abstract


The most disruptive business model innovation of 21st century global market place is sharing
economy. The value of sharing is indispensable to unlocking ambiguity, paradox and the uncertainty of
economy. Sharing economy by definition has to design socio-economic ecosystem between communities
who share features of production. Sharing economy hold three core features: (1) digital platform, (2) access of
ownership and (3) deeper social interaction. Mobile SECO will comes as a platform of multi-sided markets
which aims to developers capturing value of socio-economic ecosystem. With that value, Mobile-SECO will
helps users and developer campaign the project to be shared with all of social media, that’s what we call Mini-
Campaign Platform (MCP). Hopefully, Mobile-SECO will become a platform that can attract developers to
implement of fiqh muamalah as community service obligations.

Keywords


sharing economy; muamalah; socio-economic ecosystem; model bisnis; multi side markets;

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DOI: http://dx.doi.org/10.18860/iq.v12i2.3946



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