PERCEIVED RISK, INTENTION TO USE AND ACTUAL USE OF MOBILE BANKING IN MALAYSIA: AN EXTENDED DECOMPOSED THEORY OF PLANNED BEHAVIOR

Murat Mahad, Shahimi Mohtar

Abstract


Mobile banking refers to the use of smart phones or other mobile devices to perform tasks  online banking  from  your  home  computer, such as monitoring the   account balances, transfer of funds between accounts, pay bills and prepaid top-up. Mobile banking is a new strategy for the bank to enhance their latest technology in a new dynamic marketing environment. The low penetration of mobile banking in Malaysia, especially in terms of adoption patterns is becoming the research interest, especially when compared to the total number of cellular telephone subscriptions. Even if mobile banking is relatively new in Malaysia, it is very important for the banks to mitigate this issue and thus can draw more users. The issue of risk in term of security, privacy, financial, Time and performance is the five important dimensions in risk factor that may affect the user’s intention to adopt the mobile banking services.


Keywords


Mobile Banking, Decomposed Theory of PlannedBehavior, Perceived Risk JEL Classification: O30

Full Text:

PDF


DOI: http://dx.doi.org/10.18860/ed.v3i2.2934

Refbacks

  • There are currently no refbacks.


Alamat redaksi: Jurusan D3 dan S1 Perbankan Syariah Fakultas Ekonomi, UIN Maulana Malik Ibrahim Malang, Jln. Gajayana 50 Telp. (0341) 558881, e-mail:eldinar@uin-malang.ac.id

Indeks:

 photo Moraref_zpspmrkyv1j.jpg