The Effect of Products and Prices on Purchasing Decisions of Health Food

Arien Anjar Puspitosari Suharso

Abstract


This study aims to analyze and explain the effect of products and prices on purchasing decisions of health food in Malang both partially and simultaneously. The approach uses quantitative-explanatory methods. The population is Malang City Consumer in Blimbing, Kedungkandang, Klojen, Lowokwaru and Sukun Subdistricts. The samples are 384 respondents. The collected data is analyzed by multiple linear regressions with SPSS software version 22. The study results are follows. First, products partially affect on purchase decision of health food. Second, the prices can improve purchase decision of health food. Third, the price becomes the determining factor in purchase decision of health food.


Keywords


product; price; purchase decision

Full Text:

PDF

References


Basu, K., & Wong, M. (2015). Evaluating seasonal food storage and credit programs in east Indonesia. Journal of Development Economics, 115, 200–216. http://doi.org/10.1016/j.jdeveco.2015.02.001

Brandenburg, U. (2011). Indicators for Mapping and Profiling, (August).

Buijzen, M., Schuurman, J., & Bomhof, E. (2008). Associations between children's television advertising exposure and their food consumption patterns: A household diary–survey study. Appetite, 50(2), 231-239.

Burnett, J. (2010). Introducing Marketing. Swiss: Global Marketing

Darshan, E. M. dan Teja, B. R. (2019). A Study on Customer Purchasing Behaviour on Durable Goods in Kukatpally, Hyderabad. International Journal of Trend in Scientific Research and Development, 3(2) ,949-952.

Defra. (2015). Food statistics pocketbook 2015. Department for Enviroment Food and Rural Affairs, 15. http://doi.org/10.1016/j.cie.2012.12.008

Dewi, Y. (2013). Studi Deskriptif: Persepsi dan Perilaku Makan Buah dan Sayuran pada Anak Obesitas dan Orang Tua. Calyptra: Jurnal Ilmiah Mahasiswa Universitas Surabaya, 2(1), 1–17.

Ghozali, I. (2006). Aplikasi Analisis Multivariate dengan Program SPSS. (Edisi Ke 4). Semarang: Badan Penerbit Universitas Diponegoro

Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2010). Multivariate data analysis. Prentice Hall.

Hawkins, DelI. Best, Roger J. dan Coney, Kenneth A. (2007). Consumer Behavior.NewYork:TheMcGraw–HillCompanies, Inc.

Heryanto, I. (2015). Analisis Pengaruh Produk, Harga, Distribusi, Dan Promosi Terhadap Keputusan Pembelian Serta Implikasinya Pada Kepuasan Pelanggan. Jurnal Ekonomi, Bisnis & Entrepreneurship, 9(2), 80-101. Issn 2443-2121.

Hsieh, M. H., Pan, S. L., & Setiono, R. (2004). Product-, corporate-, and country-image dimensions and purchase behavior: A multicountry analysis. Journal of the Academy of Marketing Science, 32(3), 251-270.

Indahswari, L., Thaha, A. R., & Syam, A. (2013). Hubungan Pola Konsumsi dengan Kejadian Anemia pada Wanita Prakonsepsi di Kecamatan Ujung Tanah dan Kecamatan Biringkanaya Kota Makassar. Repository Unhas, 1–11.

Indumathi, N., & Dawood, D. (2016). Impact of marketing mix on consumer buying behavior in organic. International Journal of Research in Finance and Marketing, 6(10), 43–54.

Krejcie, R. V, & Morgan, D. W. (1970). Determining Sample Size for Research Activities Robert. Educational and Psychological Measurement, 38(1), 607–610. http://doi.org/10.1177/001316447003000308

Lovelock, C, dan John Wirtz. (2011). Pemasaran Jasa Perspektif. edisi 7. Jakarta : Erlangga

Muzondo, N. (2016). Modelling consumer behaviour conceptually through the seven Ps of marketing: A revised theoretical generic consumer stimulus-response model. University of Zimbabwe Business Review, 4(1),89-107.

Othman, K. I., Ab Karim, M. S., Karim, R., Adzhan, N. M., & Halim, N. A. (2013). Consumption pattern on fruits and vegetables among adults: a case of Malaysia. Academic Journal of Interdisciplinary Studies, 2(8), 424.

Prihatini, C. W. dan Edwar, M. (2016). Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Di Warung Ikan Bakar Seafood Genteng Besar. Skripsi. Unesa.

Rachman, D. A., & Suryoko, S. (2017). Pengaruh Kualitas Pelayanan dan Harga terhadap Keputusan Pembelian (Studi Kasus pada Rumah Makan Wajan Mas Kudus). Jurnal Ilmu Administrasi Bisnis, 6(4), 136-143.

Roemling, C., & Qaim, M. (2013). Dual burden households and intra-household nutritional inequality in Indonesia. Economics and Human Biology, 11(4), 563–573. http://doi.org/10.1016/j.ehb.2013.07.001

Sangye, A. M. (2013). Barriers to Consuming Healthy Food and the Role of Food Pantries in Improving Diets on Low Income Families. Thesis. Wright State University, Dayton, Ohio.

Santoso, A. (2011). Serat Pangan (Dietary Fiber) dan Manfaatnya Bagi Kesehatan. Magistra, (75), 35–40.

Sari, Y. D., Prihartini, S., & Brantas, K. (2014). Asupan serat makanan dan kadar kolesterol-LDL… (Sari YD; dkk). Penelitian Gizi Dan Makanan, 37(1), 51–58.

Sasmaya, I., Indriani, Y., dan Gultom, D.T (2019). Perilaku Konsumen Dalam Pembelian Sayuran Di Pasar Tradisional Kota Metro. Jurnal Ilmu-Ilmu Agribisnis; Vol 7, No 3 (2019); 330-337 ; 2337-7070.

Schiffman, GL dan Kanuk. (2004). Perilaku Konsumen. Edisi Ketujuh. PT. Jakarta: Indeks Grup Gramedia.

Sidjabat, C. A. (2015). Development of Indonesian Food and Beverages Industry. Ina Magazine, 14–20.

Studies, G. F. (2015). Agriculture – Nutrition Pathways, 1–19.

Sudrajad, A. B. dan Andriani, D. R. (2015). Pengaruh Atribut Produk Terhadap Keputusan Konsumen Dalam Pembelian Produk Abon Jamur Tiram Di Perusahaan Ailanifood Kota Malang Jawa Timur. Habitat, 26(2), 71-79.

Tabachnick, B. G., & Fidell, L. S. (2007). Using multivariate statistics. Allyn & Bacon/Pearson Education.

Tangkudung, M., Kadir, S., & Pateda, S. M. (2013). Perubahan Kadar Asam Lemak Bebas Pada Minyak Goreng Curah, Minyak Jagung Dan Minyak Zaitun Setelah Proses Penggorengan Berulang. Universitas Negeri Gorontalo, 1–12.

Turrell, G., Patterson, C., Oldenburg, B., Gould, T., & Roy, M. A. (2003). The socio-economic patterning of survey participation and non-response error in a multilevel study of food purchasing behaviour: area-and individual-level characteristics. Public health nutrition, 6(2), 181-189.

Umberger, W. J., He, X., Minot, N., & Toiba, H. (2015). Examining the relationship between the use of supermarkets and over-nutrition in Indonesia. American Journal of Agricultural Economics, 97(2), 510–525. http://doi.org/10.1093/ajae/aau111

Waage, J., Hawkes, C., Turner, R., Ferguson, E., Johnston, D., Shankar, B., Haseen, F. (2013). Current and planned research on agriculture for improved nutrition: A mapping and a gap analysis. Proceedings of the NutritionSociety, 72(May), E317. http://doi.org/http://dx.doi.org/10.1017/S0029665113003509

Widarjono, A. (2012). Food And Nutrient Demand In Indonesia. Dissertation. Oklahoma State University.




DOI: https://doi.org/10.18860/mec-j.v4i2.9209

Refbacks

  • There are currently no refbacks.


Bookmark and Share


Copyright (c) 2020 MEC-J (Management and Economics Journal)

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Editorial Office:
Faculty of Economics,
State Islamic University of Maulana Malik Ibrahim Malang
Gajayana Street 50, Malang-East Java, Indonesia 65144
Phone (+62) 341 558881, Facsimile (+62) 341 558881
e-mail: mecjournal@uin-malang.ac.id

 

 

P-ISSN 2599-3402
E-ISSN 2598-9537

Lisensi Creative Commons

MEC-J is licensed under CC-BY-SA
© All rights reserved 2017.

 

MEC-J INDEXED IN:  

                                  

Member of:

 

View My Stats