Pengaruh lklan Terhadap Perilaku Konsumerisme

lin Tri Rahayu

Abstract


This research tried to find a description about the influence of advertisement to consumerism behavior, factors that influencing in decision to buy and medias of advertisement in which giving bigger influence in decision to buy. This research was conducted in Malang. The method research used is qualitative method Method which used in data collecting is interview. The interview method used was complimentary leaded method. The result of this research are (1) advertisement influencing consumerism attitude and consumerism behavior, (2) factors that influencing the decision to buy for example requirement at that moment, quality of products, benefit an product and influence of others (friend, family member and others) (3) most utilized effective media to display advertisment products are television and then magazine, newspaper, radio and which at least having an effect on is pamphlets.


Keywords


influence; behavior; advertisem; interview

Full Text:

PDF

References


Azwar, S. 1995. Sikap Manusia Teori dan Pengukurannya. Pustaka Pelajar. Yogyakarta.

Lewis, H. G. 1993. Iklan Yang Efektif Dengan Biaya Mini, Hasilnya Maxi. Dahara Prize. Semarang

Mar'at. 1982. Sikap Manusia Perubahan Serta Pengukuran. Ghalia Indonesia. Jakarta.

Moleong, L.J. 2000. Metodologi Penelitian Kualitatif, .Remaja Rosdakarya. Bandung.

Sutisna. 2001. Psikologi Konsumen. Rosdakarya. Bandung.

Swastha, B. 1981. Azas-azas Marketing. Ed. Kedua. Liberty. Yogyakarta.

Tarmudji, T. 1992. Komunikasi Dunia Usaha. Liberty. Yogyakarta.

Zheitaml, L & Bittner. I 996. Service Marketing. Prentice Hall.




DOI: http://dx.doi.org/10.18860/ua.v6i1.6170

Refbacks

  • There are currently no refbacks.


Editorial Office:
Kantor Informasi dan Publikasi
Universitas Islam Negeri Maulana Malik Ibrahim Malang
Gedung Rektorat Lt.4
Jalan Gajayana No. 50, Malang 65144
Faks. (0341) 572533
Email: jurnalululalbab@gmail.com


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.