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Issue Title
 
Vol 9, No 1 (2025) Influence of Digital Game Influencers on Brand Engagement, Perceived Brand Value, and Purchase Intentions in Recommending Game Top Up Services Abstract  PDF
Maulana Rafi Mahardika, Istyakara Muslichah
 
Vol 8, No 3 (2024) The Influence of Price Value, E-WOM, Subjective Norm, Perceived Behavior Control on Online Purchase Intentions through Attitude Abstract  PDF
Lily Purwianti, Jason Jason, Edy Yulianto
 
Vol 8, No 3 (2024) The Role of Brand Image Mediation in the Influence of Electronic Word of Mouth on Purchase Intention Abstract  PDF
Rifki Warri Zain, Amelinda Vania
 
Vol 7, No 1 (2023) Fast Food Industry: Brand Association and Perceived Quality Influence on Purchase Intention of Millennial Consumers Abstract  PDF
Clarissa Reyes Magbanua, Trixine Marie Gatdula Olfato, Anne Cheri Marie Nocon Redota, Antonio Jr. Etrata
 
Vol 2, No 1 (2018) Analyzing the effect of trust and perceived value on purchase intention (case study of Shopee) Abstract  PDF
Rieza Firdian Rafsandjani
 
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