Manajemen Pemasaran Pondok Pesantren Berbasis Program Pengabdian Masyarakat

iwan sopwandin

Abstract


This study aims to describe the marketing management of Al-Fadlliyah Islamic boarding school. Marketing at this pesantren focuses on a cooperative approach and community service, so that not only the pesantren cottage benefits, but the community also benefits from the activity. This research method uses qualitative research with case study research type. Data collection techniques used are: interview, observation and documentation. The results show that: 1) the marketing management process at this boarding school is through 4 stages, namely: planning, implementing, monitoring and evaluating; 2) Implications of marketing management of Islamic boarding schools, namely: a) Islamic boarding schools have a good image in the community, b) an increase in the number of students, especially from regions originating from locations where PPM is conducted.


Keywords


Marketing; Islamic Boarding School; Community Service

Full Text:

PDF

References


Ainul Yaqin, A. (2016). Strategi Pemasaran Pendidikan Di Madrasah Aliyah Unggulan Pondok Pesantren Amanatul Ummah Surabaya. Jurnal Inspirasi Manajemen Pendidikan, 4(1), 1–11.

Bachtiar, Y. (2018). Panduan Program Pengabdian Masyarakat (PPM). Tasikmalaya.

Boyd, W. dan L. (2000). Manajemen Pemasaran : Suatu Pendekatan Strategis dengan Orientasi Global (Edisi Kedu). Jakarta: Erlangga.

Creswell, J. (2013). Research Design: pendekatan kualitatif, kuantitatif dan mixed. Yogyakarta: Pustaka setia.

Heriyudanta, M. (2016). Modernisasi Pendidikan Pesantren Perspektif Azyumardi Azra. Mudarrisa, Jurnal Kajian Pendidikan Islam, 6(1).

Jasfar, F. (2005). Manajemen Jasa: Pendekatan Terpadu. Bogor: Ghalia.

Karim, S., Mulyani, Y., Boga, J. T., & Balikpapan, P. N. (2015). Evaluasi Kegiatan Promosi Politeknik Negeri. Jurnal Sains Terapan, 2(2).

Kotler, K. (2016). Marketing management. United State America: Pearson Custer Publishing.

Muaddin, A. (2017). manajemen pemasaran pendidikan pesantren Tahfidz Qur’an. Ta’allum, 5(2).

Muadin, A. (2017). Manajemen Pemasaran Pendidikan Pondok Pesantren Tahfidz Qur’an. Ta’allum: Jurnal Pendidikan Islam, 5(2), 293–308. https://doi.org/10.21274/taalum.2017.5.2.293-308

Muhakamarurohman, A. (2014). Pesantren: Santri, Kiai, dan Tradisi. Ibda: Jurnal Kebudayaan Islam, 12(2), 112.

Munthe, A. P. (2015). Pentingnya Evaluasi Program di Institusi Pendidikan. Jurnal Scholaria, 5(2), 1–14.

Mustaqim, M. (2018). Analisis Manajemen Pemasaran Jasa Lembaga Pendidikan Islam : Pondok Pesantren Amtsilati Darul Falah Bangsri Jepara. Jurnal Nadwa, 12(1), 117. https://doi.org/10.21580/nw.2018.12.1.2465

Nisa’, K. (2017). Strategi Pemasaran Pondok Pesantren Nurul ’ulum Kauman Kota Gajah Lampung Tengah. Universitas Islam Negeri Raden Intan lampung.

Pontren, D. pendidikan diniyah dan. (n.d.). Sejarah.

Sarifudin. (2018). Implementasi Manajemen Pemasaran Jasa Pendidikan Dalam Meningkatkan Kepuasan Pelanggan Di Madrasah Aliyah Terpadu (Mat) Darul Fallah Bogor. Islamic Management: Jurnal Manajemen Pendidikan Islam, I(2), 257–270. https://doi.org/10.30868/im.v2i02.513

Slameto, S. (2016). Supervisi Pendidikan Oleh Pengawas Sekolah. Kelola: Jurnal Manajemen Pendidikan, 3(2), 192. https://doi.org/10.24246/j.jk.2016.v3.i2.p192-206

Sopwandin, I., Nurmila, N., & Hidayat, W. (2019). Fungsi-Fungsi Manajemen Di Perpustakaan Madrasah. MADRASA: Journal of Islamic Educational Management, 2(1), 23–32.

Sugiyono. (2014). Metodologi Penelitian Pendidikan Kuantitatif Kualitatif dan R&D. Bandung: Alfabeta.

Tan, C. (2011). Islamic education and indoctrination: the case in Indonesia. New york: Routledge.




DOI: https://doi.org/10.18860/jmpi.v4i2.8020

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 iwan sopwandin

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

J-MPI (Jurnal Manajemen Pendidikan Islam) 
Mailing Address
Fakultas Ilmu Tarbiyah dan Keguruan
Universitas Islam Negeri UIN Maulana Malik Ibrahim Malang
Jalan Gajayana 50 Malang 65144, Jawa Timur, Indonesia
Telp/Fax: +62341-552398    Email: jmpi@uin-malang.ac.id  

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.


INDEXED BY: