Etrata, Antonio Jr., College of Commerce and Business Administration University of Santo Tomas, Manila, Philippines, Philippines
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Vol 7, No 2 (2023) - Articles
Beauty Goes Green: Determinants of Sustainable Purchasing Behavior Among Gen X and Z Filipino Consumers
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Vol 7, No 1 (2023) - Articles
Fast Food Industry: Brand Association and Perceived Quality Influence on Purchase Intention of Millennial Consumers
Abstract PDF