Influencing Factors of Online Impulsive Buying Behavior to Gamers in Purchasing Gaming Peripherals
| Dublin Core | PKP Metadata Items | Metadata for this Document | |
| 1. | Title | Title of document | Influencing Factors of Online Impulsive Buying Behavior to Gamers in Purchasing Gaming Peripherals |
| 2. | Creator | Author's name, affiliation, country | Michael Dominic Fajardo; College of Commerce and Business Administration University of Santo Tomas, Manila, Philippines; Philippines |
| 2. | Creator | Author's name, affiliation, country | Andrei Joshua Evangelista; College of Commerce and Business Administration University of Santo Tomas, Manila, Philippines; Philippines |
| 2. | Creator | Author's name, affiliation, country | Joey Andrea Lambengco; College of Commerce and Business Administration University of Santo Tomas, Manila, Philippines; Philippines |
| 2. | Creator | Author's name, affiliation, country | Kayla Marie Vallesteros; College of Commerce and Business Administration University of Santo Tomas, Manila, Philippines; Philippines |
| 2. | Creator | Author's name, affiliation, country | Antonio Etrata; College of Commerce and Business Administration University of Santo Tomas, Manila, Philippines; Philippines |
| 3. | Subject | Discipline(s) | |
| 3. | Subject | Keyword(s) | Impulsive Factors; Buying Behavior; Gaming Peripherals; Gamers |
| 4. | Description | Abstract | The factors that drive gamers' impulsive online behavior in buying gaming peripherals remain poorly understood, despite the Philippines' growing gaming population. This research primarily aims to identify how factors such as self-gratification, novelty, visual attraction, cost saving, reference groups, online shopping convenience, and diversified product selection influence gamers impulsive buying in purchasing gaming peripherals. Descriptive-correlational research design was utilized to analyze the data from 385 respondents. Additionally, descriptive statistics and Multiple Regression Analysis were used to analyze the gathered data and test the relationship of the independent and dependent variable. This study has discovered that 4 of the 7 characteristics significantly affect gamers' impulsive purchasing habits when it comes to gaming peripherals.The results of this study will be useful specifically to gaming peripheral online stores, marketing managers, and product developers to investigate other factors that influence gamers' impulsive buying |
| 5. | Publisher | Organizing agency, location | Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang |
| 6. | Contributor | Sponsor(s) | |
| 7. | Date | (YYYY-MM-DD) | 2024-04-25 |
| 8. | Type | Status & genre | Peer-reviewed Article |
| 8. | Type | Type | |
| 9. | Format | File format | |
| 10. | Identifier | Uniform Resource Identifier | https://ejournal.uin-malang.ac.id/index.php/mec/article/view/19242 |
| 10. | Identifier | Digital Object Identifier (DOI) | https://doi.org/10.18860/mec-j.v8i1.19242 |
| 11. | Source | Title; vol., no. (year) | MEC-J (Management and Economics Journal); Vol 8, No 1 (2024) |
| 12. | Language | English=en | en |
| 13. | Relation | Supp. Files | |
| 14. | Coverage | Geo-spatial location, chronological period, research sample (gender, age, etc.) | |
| 15. | Rights | Copyright and permissions |
Copyright (c) 2024 Michael Dominic Fajardo, Andrei Joshua Evangelista, Joey Andrea Lambengco, Kayla Marie Vallesteros, Antonio Etrata This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. |