CORPORATE SOCIAL RESPONSIBILITY: SEBUAH KENISCAYAAN STRATEGI BISNIS DI INDONESIA

Nila Firdausi Nuzula

Abstract


There is a new trend that corporation focus not only to maximize wealth for the stockholder and to pursue short term profit but also to maintain its sustainability. CSR as a global business strategy and behavior has been a need for long term corporate sustainability. CSR supports good relationship between corporate and the stakeholders. As a strategy, CSR is a must for developing social capital and for financial and long term non-financial return.

Keywords


corporate social responsibility; business strategy; CSR’s practice; Indonesia

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DOI: https://doi.org/10.18860/iq.v4i1.274



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