PERAN SITUS JEJARING SOSIAL DALAM PERSEPSI RESELLER

M Fatkhur Rozi

Abstract


The rapid development and growth of social networking sites in Indonesia raises opportunities for
sales activity mainly resellers. Sales activity via the social networking site is an outgrowth of an earlier
concept that e-marketing. The purpose of this study wanted to gain an understanding of the role of the reseller
social networking sites. Methods used in this study is the Focus Group Discussion with 12 people resellers
mobile products and clothing as participants. The results of the study explained that social networking sites
is an Internet-based tool that serves as a medium of communication for the promotion, negotiation, and
transaction. Of exposure obtained explanations focus group discussions that social networking sites are a
means of informing bid, bid development, and role as a reseller. The role of social networking sites is as a
medium for conveying information, interactions, and transactions.

Keywords


social network sites; interactive marketing; focus group discussion; reseller;

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DOI: http://dx.doi.org/10.18860/iq.v10i2.3587



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