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PENGARUH SERVICESCAPE DAN HARGA TERHADAP KEPUASAN PENGUNJUNG DI MUSEUM ANGKUT MOVIE STAR STUDIO KOTA BATU
Abstract
Abstract: The purpose of this research is to find out the influence of servicescape and price to the satisfaction
of visitors. This research was conducted at Museum Angkut Movie Star Studio Kota Wisata Batu. Samples of
this study are 120 respondents, through purposive sampling method. Data collection was done through
observation and questionnaires. Based on the analysis multiple linear regression research shown that
servicescape and prices simultaneous effect on satisfaction of visitors. Servicescape and prices partial effect
on satisfaction of visitors. Servicescape predominantly affect the satisfaction of visitors.
of visitors. This research was conducted at Museum Angkut Movie Star Studio Kota Wisata Batu. Samples of
this study are 120 respondents, through purposive sampling method. Data collection was done through
observation and questionnaires. Based on the analysis multiple linear regression research shown that
servicescape and prices simultaneous effect on satisfaction of visitors. Servicescape and prices partial effect
on satisfaction of visitors. Servicescape predominantly affect the satisfaction of visitors.
Keywords
servicescape; price; satisfaction; visitors;
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PDFDOI: https://doi.org/10.18860/iq.v13i2.4488
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