Factors Influencing Customers’ Interest at Alam Sutera Mall, Indonesia

Hesti Maria, Indah Wira Putri, Innocentius Bernarto, Yohana F. Cahya Palupi Meilani

Abstract


This study aims to determine factors attracting customers to a shopping mall, especially the potential customers to AlamSutera Mall. It was done in a quantitative manner, empirically testing a conceptual model consisting of convenience, tenant variants, internal environment, leisure mix and promotions as the variables. The data were analyzed through structural equation modelling (SEM) on a sample of 105 visitors. The results showed that the convenience and leisure mix had a positive influence on frequency of visits, and the frequency of visits had a positive influence on purchase intention. However, the tenant variant, promotions and internal environment in the shopping mall did not have a positive influence on the frequency of visits. This study provides input to shopping mall managers to understand how to attract potential customers.


Keywords


Retailing, Shopping Mall, Customers’ Interest

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DOI: https://doi.org/10.18860/mec-j.v5i2.11289

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