Factors Influencing Customers’ Interest at Alam Sutera Mall, Indonesia

Hesti Maria, Indah Wira Putri, Innocentius Bernarto, Yohana F. Cahya Palupi Meilani


This study aims to determine factors attracting customers to a shopping mall, especially the potential customers to AlamSutera Mall. It was done in a quantitative manner, empirically testing a conceptual model consisting of convenience, tenant variants, internal environment, leisure mix and promotions as the variables. The data were analyzed through structural equation modelling (SEM) on a sample of 105 visitors. The results showed that the convenience and leisure mix had a positive influence on frequency of visits, and the frequency of visits had a positive influence on purchase intention. However, the tenant variant, promotions and internal environment in the shopping mall did not have a positive influence on the frequency of visits. This study provides input to shopping mall managers to understand how to attract potential customers.


Retailing, Shopping Mall, Customers’ Interest

Full Text:



Abratt, R., Fourie, J. L., & Pitt, L. F., (2005). Tenant mix: The key to a successful shopping centre,Quarterly Review of Marketing, 15, 19-27.

Bellenger, D., Barnett, A., Greenberg, R., & Robertson, R. (1977). Shopping center patronage motives.Journal of Retailing, 53(2), 29-38.

Bloch, P., Ridgway, N. and Dawson, S. (1994). The shopping mall as a consumer habitat.Journal of Retailing, 70(1), 23-42.

Calvo-Porral, C., & Lévy-Mangín, J. (2018). Pull factors of the shopping malls: an empirical study. International Journal of Retail & Distribution Management, 46(2), 110-124.

Farrag, D. A., El Sayed, I. M. & Belk, R. W. (2010). Mall Shopping Motives and Activities: A Multimethod Approach.Journal of International Consumer Marketing, 22(2), 95-115.

Gefen, D., Karahanna, E. & Straub, D. W. (2003). Inexperience and experience with online stores: The importance of TAM and trust. IEEE Transactions on Engineering Management, 50(3), 307-21.

Ghozali, I., &Latan, H. (2015). Konsep, teknik, aplikasi menggunakan SmartPls 3.0 untuk penelitian empiris. Semarang: BP Undip.

Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2017). A primer on partial least squares structural equation modeling (PLS-SEM). Los Angeles: SAGE.

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010).Multivariate Data Analysis (7thed.). Upper Saddle River, N.J. : Prentice Hall.

Khare, A. (2011). Mall Shopping Behaviour of Indian Small Town Consumers.Journal of Retailing and Consumer Services, 18(1), 110-118.

Kim, Y. H., Lee, M. Y. & Kim, Y. K. (2011). A new shopper typology: Utilitarian and hedonic perspectives. Journal of Global Academy of Marketing, 21(2), 102-113.

LeHew, M. L. A &Fairhurst, A. E. (2000). US shopping mall attributes: An explolatory investigation of their relationship to retail productivity. International Journal of Retail and Distribution Management, 28(6),199-33.

Mejia, L., &Eppli, M. (1999).The Identification, Performance, and Tenant Mix of Dominant and Non-Dominant Malls.Retrieved from http://www. reri.org / research/article_pdf/wp078.pdf

Nicholls, J. A. F., Li, F., Kranendonk, C.J. &Roslow, S. (2002). The seven-year itch? Mallshoppers across time. Journal of Consumer Marketing, 19(2), 149-165.

Ojouk, C. M. (2010). Analysis of tenant mix in shopping malls: The case study of the junction and T-malls. Retrieved from http://citeseerx.ist.psu.edu/viewdoc/ download?doi=

Pan, Y., & Zinkhan, G. M. (2006). Determinants of retail patronage: A meta-analytical perspective. Journal of Retailing, 82(3), 229-243.

Percy L., Rossiter, J. R., & Elliott, R. (2001). Promotion tactics: Strategic advertising management. United Kingdom: Oxford University Press, 211-237.

Roy, A. (1994). Correlates of mall visit frequency. Journal of Retailing, 70(2), 139-61.

Smith, P., & Burns, D. (1996). Atmospherics and retail environments: The Case of the power aisle. International Journal of Retail & Distribution Management, 24(1), 7-14.

Tandon, A., Gupta, A., and Tripathi, V. (2016) Managing shoppingexperience through mall attractiveness dimensions An experience of Indian metro cities. Asia Pacific Journal of Marketing and Logistics, 28(4), 634-64.

Wakefield, K. L., & Baker, J. (1998). Excitement at the mall: determinants and effects on shopping response. Journal of Retailing, 74(4), 515-539.

https://www.industry.co.id/read/87216/sejumlah-mall-di-jakarta-teken-kontrak-sebagai-mall-40.Accessed July 26th, 2021.

DOI: https://doi.org/10.18860/mec-j.v5i2.11289


  • There are currently no refbacks.

Copyright (c) 2021 MEC-J (Management and Economics Journal)

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Editorial Office:
Faculty of Economics,
State Islamic University of Maulana Malik Ibrahim Malang
Gajayana Street 50, Malang-East Java, Indonesia 65144
Phone (+62) 341 558881, Facsimile (+62) 341 558881
e-mail: mecjournal@uin-malang.ac.id



P-ISSN 2599-3402
E-ISSN 2598-9537

Lisensi Creative Commons

MEC-J is licensed under CC-BY-SA
© All rights reserved 2017.




Member of:


View My Stats