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Vol 9, No 1 (2025) Analysis of the Influence Instagram Marketing Activities on Customer Based Brand Equity of the Local Skincare Brand Avoskin Beauty Abstract  PDF
Mahesh Mahendra, Hanifa Nur Fadhilla
 
Vol 6, No 2 (2022) Improving the Loyalty of Online Transport User Trough Brand Image, Brand Awareness, and Brand Trust Abstract  PDF
Nani Fitriani, Tiara Paramita
 
Vol 4, No 2 (2020) The Influence of Brand Image and Brand Love on Customer Loyalty Mediated by Customer Engagement: Study on Consumers of Wardah Cosmetics Abstract  PDF
Rizqi Nurfitriana, Surachman Surachman, Ananda Sabil Hussein
 
Vol 8, No 3 (2024) The Role of Brand Image Mediation in the Influence of Electronic Word of Mouth on Purchase Intention Abstract  PDF
Rifki Warri Zain, Amelinda Vania
 
Vol 4, No 2 (2020) The Effect of Social Factors and Brand Image on The Decision of Parents in Choosing Education Services Educated by The Parent's Attitude Abstract  PDF
Muthi Abul Khair, Eka Siti Maesaroh, Siti Aisjah, Sunaryo Sunaryo
 
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