The effect of attitude, subjective norm and behavioral control on decision repurchase intention via intent (a study on services company PT. Global Insight Utama Bali area)

Rizky Fadilla Prayoga, Margono Setiawan, Fatchur Rohman

Abstract


Analyze the effect of perceived behavioral control to the high repeat purchase decisions by consumers through intention. The sample of 140 respondents. Mechanical analysis using SEM-PLS. The analysis shows that attitudes, subjective norms and behavioral control affect the intention. Attitudes, subjective norms and behavioral control influence on purchase decisions. Intention influence on purchase decisions. Attitudes, subjective norms and behavioral control influence on purchase decisions via Intent. subjective norms and behavioral control influence on purchase decisions. Intention influence on purchase decisions. Attitudes, subjective norms and behavioral control influence on purchase decisions via Intent. subjective norms and behavioral control influence on purchase decisions. Intention influence on purchase decisions. Attitudes, subjective norms and behavioral control influence on purchase decisions via Intent.

Keywords


attitudes, subjective norms, behavioral control, intention, purchasing decisions

Full Text:

PDF

References


Afendi, Noor Afzainiza, Farah Lina Azizan, dan Aflah Isa. 2014. Determinants of Halal Purchase Intention: Case in Perlis. International Journal of Business and Social Research (IJBSR), Volume -4, No.- 5: 118-123.

Anggelina J.P dan Edwin Japarianto. 2014. Analisis Pengaruh Sikap, Subjective Norm dan Perceived Behavioral Control Terhadap Purchase Intention Pelanggan SOGO Deoartement Store di Tunjungan Plaza Surabaya. Jurnal Strategi Pemasaran Vol. 2, No. 1, (2014) 1-7

Ajzen, Icek. 1991. Organizational of Behavior and Human Decision Processes. University of Massachusetts at Amherst.

Fishbein, M. dan Ajzen, I. 1975. Belief, Attitude, Intention, and Behavior: AnIntroduction to Theory and Research, 129-385, Addison-Wesley, Reading, MA.

Huda, Nurul, Nova Rini, Yosi Mardoni dan Purnama Putra. 2012. The Analysis of Attitudes, Subjective Norms, and Behavioral Control on Muzakki’s Intention to Pay Zakah. International Journal of Business and Social Science. Vol. 3 No. 22: 271-279.

Jogiyanto. 2015. Sistem Informasi Keperilakuan, Penerbit Andi, Yogyakarta

Hartono, Jogiyanto dan Abdillah, 2009. Konsep dan Aplikasi PLS, BPFE. Yogyakarta

Kang, Juhee, Liang Tang, Ju Yup Lee & Robert H. Bosselman. 2011. Understanding Customer Behavior In Name-Brand Korean Coffee Shops: The Role Of Self-Congruity and Functional Congruity. International Journal of Hospitality Management. Vol. 31 (2012): 809-818.

Kazemi, Ali, Hossien Rezaei Dolat Abadi dan Nastara Kabiry. 2013. Analyzing the Effect of Customer Equity on Repurchase Intentions. International Journal of Academic Research in Business and Social Sciences. Vol. 3 No. 6: 78-92.

Kotler, Philip and Gary Armstrong 2007. Principle of Marketing, Fourteenth Edition. Pearson Education Limited, England.

Kylie Dowd & Karena J. Burke. 2013. The Influence of Ethical Values and Food Choice Motivations on Intentions to Purchase Sustainably Sourced Foods. Appetite. Vol. 69. Pages: 137-144.

Hsu, MengHsiang, ChiaHui Yen, ChaoMin Chiu & ChuMing Chang. 2006. A Longitudinal Investigation of Continued Online Shopping Behavior: An Extension of the Theory of Planned Behavior. International Journal Human-Computer Studies. 64: 889-904

Mowen, John C., and Minor, M., 2002, Perilaku Konsumen, Jilid I, Edisi Kelima, Jakarta: Erlangga

Nazar, Rafki dan Syahran. 2008. “Pengaruh Privasi, Keamanan, Kepercayaan dan Pengalaman terhadap Niat untuk Bertransaksi Secara Online”. SNA XI.

Peter, Ogutu Robert, Ogutu Martin dan Njanja Lilly. 2014. The Moderating Effect Of Subjective Norms, Perceived Behavioural Control And Gender On The Relationship Between Attitude Towards Internet Advertising And Purchase Intention Of University Students In Kenya. Eueropean Journal of Business Management. Vol. 2. Issue 1: 1-37.

Ramona Robinson & Chery Smith. 2002. Psychosocial and Demographic Variables Associated with Consumer Intention to Purchase Sustainably Produced Foods as Defined by the Midwest Food Alliance. Journal of Nutrition Education and Behavior. Vol. 34, Issue 34: 316-325.

Sutisna. 2002. Perilaku Konsumen dan Komunikasi Pemasaran. Penerbit PT. Remaja Rosdakarya, Bandung.

Zeithaml, Valerie A., and Bitner, Mary Jo. 1996. Services Marketing. 1st edition New York: McGrawHill.




DOI: https://doi.org/10.18860/mec-j.v0i0.5318

Refbacks

  • There are currently no refbacks.


Bookmark and Share


Editorial Office:
Faculty of Economics,
State Islamic University of Maulana Malik Ibrahim Malang
Gajayana Street 50, Malang-East Java, Indonesia 65144
Phone (+62) 341 558881, Facsimile (+62) 341 558881
e-mail: mecjournal@uin-malang.ac.id

 

 

P-ISSN 2599-3402
E-ISSN 2598-9537

Lisensi Creative Commons

MEC-J is licensed under CC-BY-SA
© All rights reserved 2017.

 

MEC-J INDEXED IN:  

                                  

Member of:

 

View My Stats