Instructional Design Based on Social Media: Developing Facebook Learning Content to Facilitate Online Student Engagement in Islamic Primary School

Yulias Prihatmoko, Kevin Herdinata Cahyadi Firdaus, Agus Wedi, Husna Qotrunnada Aysiyah

Abstract


This study aims to develop Facebook-based learning content on human and animal locomotor systems to enhance student engagement among fifth-grade students at MIN 1 Kediri. The development process employed the Sadiman model, which consists of nine stages: needs analysis, objective formulation, content development, assessment design, scriptwriting, production, testing, revision, and final product implementation. The resulting product consists of learning content uploaded to a Facebook Group, including short instructional videos and visual materials designed to support interaction and discussion. The validation results indicate that the content is highly feasible, with a score of 89% from material experts and 100% from media experts. Product trials conducted at the individual, small group, and field levels yielded scores of 85.7%, 86%, and 83%, respectively, indicating that the product is practical and suitable for online learning. Furthermore, the field trial results show that student engagement reached 83%, placing it in the high category. Therefore, Facebook-based learning content has strong potential to facilitate students’ behavioral, emotional, and cognitive engagement in the learning process.

Keywords


Facebook; Learning Media; Student Engagement; Online Learning

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DOI: https://doi.org/10.18860/mad.v18i2.41569

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