Unlocking the Strategy of Indonesian Government in Developing Digital Tourism

Donny Susilo


This study aims to understand to what extent the digital tourism development has been implemented by government of Indonesia and what strategies they use to reach that goal. Digitalization is an unavoidable change that has been influencing all aspect of people’s life, creating opportunity to digitalize tourism in Indonesia as one of main strategies in recovering economic performance post covid-19. The fact that tourism is one of the most significant sectors in Indonesia, urges local government to take significant role to ensure the digital tourism development is smoothly implemented. The novelty of this study lies in its exploration initiative on government strategies while study about digital tourism development is lacking. Content analysis was utilized to explore information from books, journals, interview report in newspaper and government website. The study revealed out that by utilizing partnership strategy with state-owned enterprises, start-ups and local people, government of Indonesia consistently prepares the infrastructure and incentive to support digitalization of its tourism in 4 main aspects which are digital distribution channel, digital promotion, digital payment and digital training.


Digital, Tourism, Government Strategy

Full Text:



Arianti, N. L. N., Darma, G. S., Maradona, A. F., & Mahyuni, L. P. (2019). Menakar keraguan penggunaan QR Code dalam transaksi bisnis. Jurnal Manajemen Bisnis, 16(2), 67-78.

Benyon, D., Quigley, A., O’keefe, B., & Riva, G. (2014). Presence and digital tourism. AI & society, 29(4), 521-529.

Bobby. (2019). Kembangkan Travel Tech, ITX-Pigijo untuk Bangun Pariwisata Berbasis Ekosistem Lokal. Accessed on 8 November 2020 from

Camprubí, R., & Coromina, L. (2016). Content analysis in tourism research. Tourism Management Perspectives, 18, 134-140.

Central Bureau of Statistics Indonesia. (2020). Ekonomi Indonesia Triwulan II 2020 Turun 5,32 Persen. Accessed on 9 November 2020 from

Fikri, D.A. (2020). Wisata Kawasan Luar Pura Uluwatu Bali Resmi Terapkan Pembayaran Digital QRIS. Accessed on 8 November 2020 from

Fitriani, E. (2018). 70% Promosi Wisata Indonesia Lewat Saluran Digital. Accessed on 8 November 2020 from

Happ, É., & Ivancsó-Horváth, Z. (2018). Digital tourism is the challenge of future–a new approach to tourism. Knowledge Horizons. Economics, 10(2), 9-16.

Iswara, M.A, Gorbiano, M. I & Mufti, R. R. (2020). Tourism in 2020 Should Be All about Quality: Industry. Accessed on 9 November 2020 from

Jatmiko, L. D. (2020). APJII: 196,7 Juta Warga Indonesia Sudah Melek Internet. Accessed on 24 November 2020 from https://teknologi.bisnis.com/read/20201110/101/1315765/apjii-1967-juta-warga-indonesia-sudah-melek-internet

Murdaningsih, D. (2019). NTT Kembangkan Pariwisata Digital, Begini Modelnya . Accessed on 8 November 2020 from

Pardede, A. R. (2019). Legalitas Pembayaran Menggunakan Uang Elektronik Asingwechat Pay Di Indonesia. JISIP (Jurnal Ilmu Sosial dan Pendidikan), 3(3).

Schwab, K. (2017). The fourth industrial revolution. New York: Crown Business.

Susilo, D. (2018). Sacralisation Marketing Strategy (Innovative Branding for Indonesian Local Culture). BISE: Jurnal Pendidikan Bisnis dan Ekonomi, 4(1).

Susilo, D. (2018). The Impact of Foreign Direct Investment on Economic Growth (a Causal Study in the United States). BISE: Jurnal Pendidikan Bisnis dan Ekonomi, 4(1).

Watkins, M., Ziyadin, S., Imatayeva, A., Kurmangalieva, A., & Blembayeva, A. (2018). Digital tourism as a key factor in the development of the economy. Economic annals-XXI, (169), 40-45.

Yahya, A. (2017). CEO Message #17 Indonesia Incorporated. Accessed on 11 November 2020 from https://www.kemenparekraf.go.id/post/ceo-message-17-indonesia-incorporated

DOI: https://doi.org/10.18860/mec-j.v4i3.10771


  • There are currently no refbacks.

Copyright (c) 2020 MEC-J (Management and Economics Journal)

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Editorial Office:
Faculty of Economics,
State Islamic University of Maulana Malik Ibrahim Malang
Gajayana Street 50, Malang-East Java, Indonesia 65144
Phone (+62) 341 558881, Facsimile (+62) 341 558881
e-mail: mecjournal@uin-malang.ac.id



P-ISSN 2599-3402
E-ISSN 2598-9537

Lisensi Creative Commons

MEC-J is licensed under CC-BY-SA
© All rights reserved 2017.




Member of:


View My Stats