Vol 9, No 1 (2025)

Table of Contents

Articles

Influence of Digital Game Influencers on Brand Engagement, Perceived Brand Value, and Purchase Intentions in Recommending Game Top Up Services
Maulana Rafi Mahardika, Istyakara Muslichah
DOI: 10.18860/mec-j.v9i1.29432 | Views: 542 | Downloads: 234
PDF
1-16
Collaboration and Integration Role in Mediating the Effect of Trust and Commitment on Supply Chain Performance
M Bintang Fakhrian, Dessy Isfianadewi
DOI: 10.18860/mec-j.v9i1.29838 | Views: 321 | Downloads: 125
PDF
17-36
Uncover The Role of Brand Elements of Customer’s Choice for Sustainable Products
Nofriska Krissanya, Meta Bara Berutu, Bogy Febriatmoko
DOI: 10.18860/mec-j.v9i1.29972 | Views: 315 | Downloads: 139
PDF
37-54
Analysis of the Influence Instagram Marketing Activities on Customer Based Brand Equity of the Local Skincare Brand Avoskin Beauty
Mahesh Mahendra, Hanifa Nur Fadhilla
DOI: 10.18860/mec-j.v9i1.29519 | Views: 342 | Downloads: 161
PDF
55-80
Analysis of the of Customer Orientation on MSMEs’ Performance: Testing the Mediating Role of Innovativeness
Farah Athiyah, Baziedy Aditya Darmawan
DOI: 10.18860/mec-j.v9i1.30071 | Views: 247 | Downloads: 129
PDF
81-96
Implementation of Risk Management In PT AXA Financial Indonesia Health Insurance Products
Mariana Puspa Dewi, Wiyarni Wiyarni
DOI: 10.18860/mec-j.v9i1.29718 | Views: 275 | Downloads: 186
PDF
97-110
Optimizing Digital Marketing Strategy for Small and Medium Enterprises in North Sulawesi
Maya Munaiseche, Nancy Henrietta Jessamine Mandey, Betsy Rooroh, Venny Ponggawa, Edwin Lumunon
DOI: 10.18860/mec-j.v9i1.31893 | Views: 395 | Downloads: 193
PDF
111-126