Author Details

Etrata, Antonio Jr., College of Commerce and Business Administration University of Santo Tomas, Manila, Philippines, Philippines

  • Vol 7, No 2 (2023) - Articles
    Beauty Goes Green: Determinants of Sustainable Purchasing Behavior Among Gen X and Z Filipino Consumers
    Abstract  PDF
  • Vol 7, No 1 (2023) - Articles
    Fast Food Industry: Brand Association and Perceived Quality Influence on Purchase Intention of Millennial Consumers
    Abstract  PDF