Public Relations Management Based on Qur'anic Values in Islamic Educational Institutions: A Case Study in Indonesia

Abstract

Advances in information technology and the advent of the era of information disruption have brought about major changes in the communication patterns between educational institutions and the public. These conditions call for public relations management that is not only adaptive to developments in digital media but also remains grounded in Islamic values. This study aims to examine the implementation of public relations management based on the values of the Qur’an and Hadith at Madin Ainul Yaqin UNISMA in building effective communication amid the challenges of the digital era. The study employs a qualitative approach using a case study design. Data were collected through observation, interviews, and documentation. The results of the study indicate that public relations management at Madin Ainul Yaqin UNISMA is carried out through the functions of planning, organizing, implementing, and evaluating communication based on the principles of amanah, shiddiq, tabligh, and fathanah. These Qur’anic values are applied in various communication activities, including publications via digital media, the transparent dissemination of information to the public, and the management of relationships with students’ guardians and stakeholders. The application of Islamic communication ethics has proven effective in strengthening public trust while helping the institution address communication challenges in the digital age without neglecting the principles of Sharia. Thus, it can be concluded that public relations management based on the Qur’an and Hadith serves as an effective, professional, and relevant communication model in the face of developments in information technology.