The effect of green banking product and green corporate image on green customer loyality mediated by green customers satisfaction in Syariah banking

Nihayatu Aslamatis Solekah

Abstract


Banking has a high potential as a role model for other industries in applying the principles of Sustainable Development. Islamic banking is a bank that has a potential bank business model by implementing green banking, as well as provisions of Bank Indonesia as the Central Bank which has included Green Banking as a concept to be implemented in its business practices. This study developed a research framework to explore the relationship between green banking products and green corporate image green customer satisfaction, and green customer loyalty for Syariah Banking. Analysis technique used to analyze the data analysis Path (Path analysis). The results showed that for green banking products and green corporate image effect directly on green customer satisfaction but green banking product has not affect directly to  customers satisfaction, opposite green corporate image that affect directly to green customers loyality


Full Text:

PDF

References


Abdullah M, Al-Nasser A, Husain N (2000). Evaluating functional relationship between image, customer satisfaction and customer loyalty using general maximum entropy. Total Qual. Manage., 11(6):826-829

Ardiansari, anindya, (2013). Green Banking : Prioritas Pada Sustainability dalam Praktik Bisnisnya, Proceeding Eco Entrepreneurship Seminar dan Call For Paper Universitas Negeri Semarang

Asnawi, Nur dan Masyhuri. 2011. Metodologi Riset Manajemen Pemasaran. UIN Maliki Press. Malang.

Bhardwaj dan Malhotra (2013) Green Banking Strategies: Sustainability throught Corporate Entrepreneurship………..

Butcher K, Sparks B, O’Callaghan F (2002). Effect of social influence on repurchase intentions. J. Serv. Mark., 16(6): 503–514.

ChumpitazR, Paparoidamis NG (2004). Service quality and marketing performance in business to business markets:exploring the mediating role of client satisfaction. Managing Serv.Qual.,14(2/3) 235-248

Eskildsen JK, Kristensen K, Juhl HJ, Ostergaard P (2004). The drivers of customer satisfaction and loyalty. Total Qual. Manage. Bus.Excell., 15(5/6): 859–868

Chang CH, Tu CY (2005). Exploring store image, customer satisfaction and customer loyalty relationship: evidence from Taiwanese hypermarket industry. J. Am. Acad. Bus., 7(2): 197–202.

Chang, Nai-Jen.,Fong.,Cher Min (2010). Green Product Quality,Green Corporate Image, Green Customer Satisfaction dan Green Customer loyality.,African of Business management Vol 4(13)PP2836-2844

Fornell C, Mithas S, Morgenson FV, Krishnan MS (2006). Customer satisfaction and stock prices: high return, low risk. J. Mark., 70(1): 3-14.

Gountas J, Gountas S (2007). Personality orientations, emotional states, customer satisfaction, and intention to repurchase. J. Bus.Res., 60(1): 72–75.

Hellier PH, Geursen GM, Carr RA, Rickard JA (2003). Customer repurchase intention – a general structural equation model. Eur. J.Mark., 37(11–12): 1762–1800.

Kotler P,Amstrong G,Saunders J,Wong V (2005).Principles of marketing,Third European Edition.Essec.London:Prentice Hall

Martenson R (2007). Corporate brand image, satisfaction and store loyalty: a study of the store as a brand, store brands and manufacturer brands. Int. J. Retail. Distribut. Manage., 35(7): 544–555.

Sarita Bahl , 2012, The Role of Green Banking in Sustainable Growth. Asian Journal Of Researchin Business economics and Management. Vol 2 pp 176-185

Schellhase R, Hardock P, Ohlwein M (2000). Customer satisfaction in business to business marketing : the case of retail organizations and their suppliers. J.Bus.Ind Mark., 13 (2):106-121

Solekah,Nihayatu (2015). The Efect of Green Marketing to the Preference of Islamic Banking Customers Through Marketing Mix, Proceeding ICONIES : Islamic Economics In Facing Asean Economic Community : 25

Oliver RL (1999). Whence consumer loyalty?. J. Mark., 63(4): 33-44.

Mittal B, Walfried ML (1998). Why do customers switch? The dynamics of satisfaction versus loyalty. J. Serv. Mark., 12(3): 177–194

Wibowo, Budi. 2002.Perkembangan Perilaku Konsumen dan Pendekatan Pemasahan. Usahawan, No.6 Th XXXI Juni, pp: 12-15

Zboja JJ, Voorhees CM (2006). The impact of brand trust and satisfaction on retailer repurchase intentions. J. Serv. Mark., 20(5):381–390

Zins A (2001). Relative attitudes and commitment in customer loyalty models. Int. J. Serv. Ind. Manage., 12(3): 269-294.




DOI: https://doi.org/10.18860/mec-j.v0i2.5837

Refbacks

  • There are currently no refbacks.




Editorial Office:
Faculty of Economics,
State Islamic University of Maulana Malik Ibrahim Malang
Gajayana Street 50, Malang-East Java, Indonesia 65144
Phone (+62) 341 558881, Facsimile (+62) 341 558881
e-mail: mecjournal@uin-malang.ac.id

 

 

P-ISSN 2599-3402
E-ISSN 2598-9537

Lisensi Creative Commons

MEC-J is licensed under CC-BY-SA
© All rights reserved 2017.

 

MEC-J INDEXED IN:  

                                  

Member of:

 

View My Stats